Groovebox Studios Model
I recently saw an artist post this question on facebook. (Paraphrasing) “Why doesn’t anyone want to buy our CD? We worked very hard to make it”. You see, they had recently run a successful Kickstarter to fund and create this record (on their own, not thru GBS). But less than a year later, they found themselves sitting a fair amount of unsold CDs, seeing little to no interest in paid downloads and we’re openly contemplating just giving away the record on Bandcamp and starting over. (In effect, rendering the investment a good amount of enthusiastic Kickstarter backers gave them mute). I entered into a lengthy discussion with the artist trying to explain the concept of creating “Value” for your music. This isn’t simply a dollar amount, but rather a series of calculated decisions and patient resolve an artist must undertake that creates unique experiences and a deeper bond with your fans. This, in a nutshell is what Groovebox Studios/GBS Detroit does for our artists. We curate an environment and a set of circumstances that creates unique experiences for fans, a high quality product and as a result, a very high value for our artist’s music.
Unfortunately, I was unable to convince that particular artist to see the light. You can now enjoy their very good, fan-funded record for free on Bandcamp. Sometimes, cold hard reality can be hard to hear when your so emotionally connected to the situation. But, you can always count on my business partner Jeff Wenzel and I to tell you like it is, even when what we have to say may be uncomfortable or unpopular. But, rest assured, our model is well researched and our advice comes from years of personal experience running an Indie band. The original article sourced here was a big inspiration for us adopting this mindset. Enjoy!
Unfortunately, I was unable to convince that particular artist to see the light. You can now enjoy their very good, fan-funded record for free on Bandcamp. Sometimes, cold hard reality can be hard to hear when your so emotionally connected to the situation. But, you can always count on my business partner Jeff Wenzel and I to tell you like it is, even when what we have to say may be uncomfortable or unpopular. But, rest assured, our model is well researched and our advice comes from years of personal experience running an Indie band. The original article sourced here was a big inspiration for us adopting this mindset. Enjoy!
